Paulinah Eboh-Sampson, co-founder of the Donation UK Project, joined by a model showcasing womenswear label Dolls of Decadence

Birmingham sisters launch fashion campaign to highlight blood donor shortages

Birmingham sisters Janet and Paulinah Eboh-Sampson used their creative platforms to set up the DoNation UK Project, a charitable initiative that would address the issue of donor shortages within the Black, Asian and Minority Ethnic Community (BAME). Inspired by the experience of their childhood friend Charlene Nelson, who underwent a kidney transplant at the age…

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